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Customer
Relationship Management, or CRM, is a result of a new way of thinking
that puts the customer into a central position and focus of an
organization's sales, marketing and support functions. This
allows a company to track, analyze, and manage opportunities presented
by these customers. The company can then respond to each
customer differently, creating a more personal interaction, resulting
in more customer satisfaction and ultimately better profitability for
the company. |
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Ingeniasoft CRM is part
of the Elixir Integrated e-Business Suite that does more than provide a
stand-alone customer relationship solution. It provides a host of
applications collaborating with each other to form a customer focused
environment, allowing you to provide better customer service.
Ingeniasoft CRM manages
contacts, activities, campaigns, and teams for sales executives, as well as
collaborates with other applications to manage project proposals, employee
expenses, sales order status, quotations, etc. |

Customer Relationship Management
(Release date: Q1 - 2002) |